Why AllTerre Is Changing
All Terre is changing.
If you’ve followed along for a while, you’ll know it started as a mix of rides, meetups, and community events. That’s still part of the story, but it’s not the whole picture anymore.
The shift is simple:
All Terre is now focused on helping people go from curious to capable through cycling and adventure.
And more specifically:
We will always be focusing on women and marginalised genders.
That decision isn’t about exclusion. It’s about being honest about where the biggest barriers exist, and building something that actually helps more people start.
The problem we’re solving
Cycling doesn’t have an inspiration problem.
There are enough films, athletes, events, and big adventures out there to make anyone think, “that looks amazing.”
What’s missing is the bit in between:
How do I actually start?
For a lot of people (especially women and marginalised genders) the barriers aren’t just practical. They’re emotional, social, and often invisible to those who haven’t experienced them.
Things like:
Not seeing people like you reflected
Feeling like you’ll be the slowest or least experienced
Worrying about getting it wrong
Feeling like you don’t belong in those spaces yet
These aren’t small things. They’re the reason many people never take the first step.
AllTerre exists to close that gap.
Why this focus matters
If you try to build something “for everyone,” you usually end up building something that works best for the people who already feel comfortable.
That’s already the case in cycling.
So instead, AllTerre is choosing to be specific.
By focusing on women and marginalised genders, we can:
design better first experiences
create environments where people feel at ease sooner
address the real barriers, not just the obvious ones
build confidence in a way that actually sticks
This isn’t about saying others aren’t welcome in cycling.
It’s about recognising that not everyone starts from the same place.
“But why exclude men?”
I guess this question will come up as we begin to add more events that are only for women and marginalised genders.
The short answer is:
This isn’t about excluding men from cycling. It’s about creating space where others can start more easily.
There are already countless spaces, events, and communities where men are the default, or they at least experience less barriers. AllTerre is building something intentionally:
more supportive
less intimidating
designed around first steps, not performance
That’s our focus.
Why it feels especially important right now
There’s also a wider context that can’t be ignored.
We’re seeing increasing pressure on organisations and communities to narrow who gets included—particularly around trans participation.
When spaces start becoming more restrictive, not less, it has a ripple effect. People feel it. They hesitate more. They question whether they belong before they’ve even started.
All Terre is taking a clear position:
We believe cycling should be more accessible, not less.
That means continuing to create space for women and marginalised genders, including trans women, at a time when that space is being challenged elsewhere.
Not as a statement for the sake of it, but because it directly impacts whether people feel able to begin.
What this looks like in practice
This shift isn’t just words. It changes what AllTerre actually does.
Everything is now built around three things:
Stories
Real, honest journeys that show how people actually got started.
Starts
Simple, structured first experiences that remove fear and create a clear “I did it” moment.
Adventures
Opportunities to take that confidence into the real world and go further.
The goal
At its core, nothing has really changed.
It’s still about bikes.
It’s still about adventure.
But more than anything:
It’s about helping women+ start, and making sure they feel like they’re allowed to.